The Aperol Spritz Piazza will provide festival attendees of legal drinking age the ultimate destination to meet up with friends to chill throughout the day and take in the spectacular orange sunsets of the desert. For the past several years, Aperol has been a key guest and supporting partner at major festivals across the globe, bringing the aperitivo social ritual to music lovers every festival season.

Music has been a key ingredient to the brand since Aperol’s inception in 1919 in Padova, a lively city 30 minutes from Venice, where its founders, the Barbieri brothers, released an Aperol vinyl record in its earliest days.

The brand will unveil an event within the event, the Aperol Spritz Piazza, a gathering place like the iconic piazzas that can be found throughout Italy, which will welcome thousands this festival season to connect with the brand’s love of music and togetherness.Īperol’s debut at Coachella is the latest example of how the Aperol Spritz, #1 Cocktail in Italy,* is perfectly paired with festival culture. For the first time, Aperol, the iconic Italian aperitivo, will be bringing music fans together to make memories of a lifetime at the world-renowned Coachella Valley Music and Arts Festival.

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